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English definition of “mailshot”

mailshot

noun [C] (also mail shot)
 
 
/ˈmeɪlʃɒt/ UK MARKETING
an act of sending letters, packages, or electronic messages to a lot of people at one time: Maybe a mailshot should be sent to all customers to notify them of the product changes.
a paper advertisement sent to homes or businesses: I often get mailshots from insurance companies about savings schemes.
→ See also mailing
(Definition of mailshot from the Cambridge Business English Dictionary © Cambridge University Press)
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