mainstream

/ˈmeɪnstriːm/ adjective

Definition

› mainstream organizations, ideas, etc. are those that are considered normal, and accepted or used by most people: mainstream media/press Mainstream media are ignoring the real problems.mainstream culture/politics/society Cell phones have been a part of mainstream culture since the 1990s.mainstream education/school It should be possible to include children with behavioural problems within mainstream education.

(Definition of mainstream adjective from the Cambridge Business English Dictionary © Cambridge University Press)