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English definition of “makegood”

makegood

noun [C]
 
 
/ˈmeɪkˌɡʊd/
MARKETING an occasion when no payment has to be made for an advertisement by a television or radio station, newspaper, etc. because a smaller number of people than expected saw it, or because of a mistake that was made: A makegood will be issued for the amount of time that the ad was down from the site.
(Definition of makegood from the Cambridge Business English Dictionary © Cambridge University Press)
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