markdown
/ˈmɑːkdaʊn/ noun [C]Definition
› COMMERCE a lower price on an item than it was previously being sold for: Rather than charging $24.50 and allowing room for price markdowns, they decided to market the shirts at a starting price of $19.50. They are advertising markdowns of 50% on some fall clothes and other merchandise.big/heavy/steep markdown Retailers have been forced to take big markdowns to lure shoppers concerned about the economy.
› FINANCE, STOCK MARKET a reduction in share prices: The rest of the market rallied from an early markdown but trading conditions remained thin. The fraud prompted a savage markdown of blue-chips in London.
› FINANCE, STOCK MARKET the lower price that a broker pays when buying shares, bonds, etc. to sell at a higher price: It may be illegal for a broker not to disclose a markdown.
(Definition of markdown noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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