market challenger
noun [C] COMMERCEDefinition
› the company or product that is second in market share (= the number of customers or sales a company has compared with others of the same type) in a particular market: With around 10% to 15% market share, the company is a market challenger. → Compare market follower, market leader, market nicher
(Definition of market challenger noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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