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English definition of “market niche”

market niche

noun [C]
 
 
MARKETING, COMMERCE
an opportunity to provide a product or service that no other company provides: see/spot/find a market nichea profitable/lucrative market niche A profitable market niche will not go uncrowded for long. → See also market segment, niche market
(Definition of market niche from the Cambridge Business English Dictionary © Cambridge University Press)
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