Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “market orientation”

market orientation

noun [C or U]
(also marketing orientation) MARKETING, MANAGEMENT
management of a company, product, brand, etc. so that it satisfies the needs of customers: Market orientation is the ability to learn, understand, and respond to customers. → See also product orientation
(Definition of market orientation from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of market orientation?
Add Cambridge dictionaries to your browser to your website

Word of the Day


a large usually drinking cup, usually made of metal, with sloping sides, a handle, and sometimes a lid, mainly used for drinking beer

Word of the Day


Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More