Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “market research”

See all translations

market research

noun [U]
 
 
( also marketing research, abbreviation MR) MARKETING
the collection and study of information about what people prefer to buy, how they react to advertising, and what other businesses in the same industry are doing: carry out/do/perform market research Carrying out market research showed that customers thought our phones were too heavy and too ugly.market research on sth We did market research on the buying habits of single mothers.a market research interview/questionnaire/survey Market research surveys of teenagers revealed that what they most wanted was control over all the devices in their lives.a market research company/firm/group A market research firm handles our focus groups.
Translations of “market research”
in Chinese (Traditional) 市場調查,市場調研…
in Russian исследования рынка…
in Turkish piyasa/pazar araştırması…
in Chinese (Simplified) 市场调研,市场调查…
in Polish badanie rynku…
(Definition of market research from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of market research?
Add Cambridge dictionaries to your browser to your website

Definitions of “market research” in other dictionaries

Word of the Day

white Christmas

a Christmas when it snows

Word of the Day

Cleavage proves divisive in Cambridge’s words of 2014

by Alastair Horne,
December 19, 2014
​​​​ Other dictionaries may choose faddish novelties as their words of the year, but here at Cambridge, we like to do something different. We look for the words that have seen sudden surges in searches over the course of the year – words that have been baffling users of English and driven them

Read More 

cinderella surgery noun

December 15, 2014
cosmetic surgery to the feet We have all heard of people having nose jobs, boob jobs and liposuction – but now a new trend growing in popularity in America: Cinderella surgery.

Read More