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English definition of “market research”

market research

noun [U]
 
 
(also marketing research, abbreviation MR) MARKETING
the collection and study of information about what people prefer to buy, how they react to advertising, and what other businesses in the same industry are doing: carry out/do/perform market research Carrying out market research showed that customers thought our phones were too heavy and too ugly.market research on sth We did market research on the buying habits of single mothers.a market research interview/questionnaire/survey Market research surveys of teenagers revealed that what they most wanted was control over all the devices in their lives.a market research company/firm/group A market research firm handles our focus groups.
(Definition of market research from the Cambridge Business English Dictionary © Cambridge University Press)
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