Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “market research”

market research

noun [U]
 
 
(also marketing research, abbreviation MR) MARKETING
the collection and study of information about what people prefer to buy, how they react to advertising, and what other businesses in the same industry are doing: carry out/do/perform market research Carrying out market research showed that customers thought our phones were too heavy and too ugly.market research on sth We did market research on the buying habits of single mothers.a market research interview/questionnaire/survey Market research surveys of teenagers revealed that what they most wanted was control over all the devices in their lives.a market research company/firm/group A market research firm handles our focus groups.
(Definition of market research from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of market research?
Add Cambridge dictionaries to your browser to your website

Definitions of “market research” in other dictionaries

Word of the Day

hoppy

like hops (= dried fruit used to make beer)

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More