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English definition of “marketing”

marketing

noun [U]
 
 
/ˈmɑːkɪtɪŋ/ MARKETING, COMMERCE
the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively: Mr. Harris was previously director of sales and marketing.a marketing campaign/plan/strategy Part of her job involves devising clever marketing strategies.a marketing company/department/division He operated his own marketing company until his major client got sold last year.marketing costs/expenses/budget Loyal customers are easier to retain, so marketing costs for these customers should be lower.a marketing director/manager/officer He was marketing director of colouring and skincare products and has recently been appointed overall marketing director.
→ See also affiliate marketing, buzz marketing, cooperative marketing, corporate marketing, direct channel marketing, direct mail marketing, direct marketing, drip marketing, event marketing, global marketing, green marketing, image marketing, integrated marketing, mass marketing, multilevel marketing, network marketing, niche marketing, permission marketing, relationship marketing, social marketing, stealth marketing, strategic marketing
(Definition of marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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