mass market

noun [C, usually singular] MARKETING, COMMERCE

Definition

› a market of as many people as possible, not just people with a lot of money or particular needs or interests: There's no mass market for the magazine. They sell high-end furniture that is not aiming for the mass market.

(Definition of mass market noun from the Cambridge Business English Dictionary © Cambridge University Press)

+ Free Dictionary Toolbar for Browsers
+ Add Dictionary Search to iGoogle and your website

+ Become a fan on Facebook
+ Follow us on Twitter!

Browse the Dictionary

mass advertising noun
mass communication noun
mass customization noun
mass mailing noun
mass market adjective
mass market noun
mass marketer noun
mass marketing noun
mass media noun
mass merchant noun
mass movement noun

Browse the Thesaurus

Business
Clothes
Education
Finance
Light and colour
Personal care

“mass market” in other dictionaries

British English

More Results for “mass market”

mass market adjective
mass-market, at mass market adjective

See all results »

Word of the Day

bogus

false, not real or not legal

Word of the Day ►

Blog

Read our blog about how the English language behaves.

Learn More ►

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.