mass market adjective Meaning in Cambridge Business English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of "mass market" - Business English Dictionary

mass market

adjective [before noun] ( also mass-market)
 
 
used to describe a product that is intended to be sold to as many people as possible, not just to people with a lot of money or particular needs or interests: a mass market product/brand/car For the first time, GPS navigators were seen as a mass market product. a mass market retailer/business/company The service will not be limited to business users, but will have mass-market appeal.
(Definition of mass market adjective from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of mass market?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “mass market”

Definitions of “mass market” in other dictionaries

Word of the Day
poke

to greet someone on a social networking website by leaving them a special short message

Word of the Day

The cake was made by my sister: how to use the passive in English.
The cake was made by my sister: how to use the passive in English.
by Liz Walter,
June 24, 2015
Look at these two sentences: My sister made the cake. The cake was made by my sister. Both these sentences mean the same. The first is an active sentence: it tells you what the sister did. The second is a passive sentence: it tells you what happened to the cake. Here are

Read More 

burger noun
burger noun
June 29, 2015
a menu on a computer screen comprising three short parallel horizontal lines which the user clicks to see options Definitely use a burger. You could put the settings in the burger menu too. Fix the settings to the bottom of the burger menu and use a vertically scrolling contact list that scrolls behind

Read More