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English definition of “mass market”

mass market

adjective [before noun] (also mass-market)
 
 
used to describe a product that is intended to be sold to as many people as possible, not just to people with a lot of money or particular needs or interests: a mass market product/brand/car For the first time, GPS navigators were seen as a mass market product. a mass market retailer/business/company The service will not be limited to business users, but will have mass-market appeal.
(Definition of mass market adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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