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English definition of “mass marketer”

mass marketer

noun [C] (also mass marketeer)
 
 
MARKETING, COMMERCE a person, company, or organization that sells a product that a very large number of people want to buy: If a mass marketer targets parents, a niche marketer will target the more specific group of single parents.
(Definition of mass marketer from the Cambridge Business English Dictionary © Cambridge University Press)
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