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English definition of “mass”

mass

adjective [before noun]
 
 
/mæs/
having an effect on or involving a large number of people: There have been two decades of mass unemployment. mass audience/appeal A smaller company could produce a breakthrough product with mass appeal.mass consumerism/consumption The society that we live in now is so geared to spending and mass consumerism. a mass protest/rally/action
→ See also critical mass
(Definition of mass adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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