master franchise - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “master franchise”

master franchise

noun [C]
 
 
( also area franchise)
COMMERCE an arrangement where a company allows one person or business the right to sell its products or services in a particular area or country: A master franchise typically involves control of the franchise rights for an entire geographical region.
(Definition of master franchise from the Cambridge Business English Dictionary © Cambridge University Press)
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