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English definition of “master franchisee”

master franchisee

noun [C]     (also area franchisee)
COMMERCE a person or business who buys the rights to sell the products or services of another company in a particular area or country: A master franchisee will deliver products, and recruit and train local franchisees, sales people and merchandisers.
(Definition of master franchisee noun from the Cambridge Business English Dictionary © Cambridge University Press)
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