measure noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “measure”

See all translations

measure

noun
 
 
/ˈmeʒər/
[C, usually plural] a way of achieving something, or a method for dealing with a situation: These measures were designed to improve car safety. We will introduce measures to reduce noise levels in the factory. The company will need to take further measures to cut costs.austerity/cost-cutting measures It had taken a series of cost-cutting measures, including closing one of its two plants. drastic/draconian/radical measures preventative/safety/security measures
[C] MEASURES a unit used for giving the size, weight, etc. of something: weights and measures The standard measure of efficiency in the airline industry is 'cost per passenger mile'.
[C or U] an amount or level of something: There was a large measure of agreement between the two sides in the negotiation.
[C] a way of judging something: Record sales are not always a measure of a singer's popularity.get a measure of sth It is difficult to get an accurate measure of employee performance in this industry.a good/true/reliable measure Exports as a percentage of total sales are a good measure of international competitiveness.
for good measure if something is given or done for good measure, it is given or done in addition to other things: They're offering a good salary, with a company car thrown in for good measure.
have the measure of sb/sth to understand what someone or something is like and to know how to deal with them: The other team were experienced negotiators, but we had the measure of them.
→  See also countermeasure , dry measure , made-to-measure
(Definition of measure noun from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of measure?
Add Cambridge dictionaries to your browser to your website

Definitions of “measure” in other dictionaries

Word of the Day

decider

a final game or competition that allows one person or team to win, or the winning point scored

Word of the Day

She’s got very good posture. (How we stand and sit)

by Liz Walter,
May 27, 2015
Recently on this blog, we looked at the words that we use to describe the way we move. This week we’re looking at words for describing our bodies when they are still, whether we are standing or sitting. Since most of us do far too much of this, let’s start with sitting.

Read More 

ancestral health noun

May 25, 2015
diet based on the presumed diet of our Palaeolithic ancestors ‘Ancestral health,’ to use a term popular among Paleo followers, has gone mass.

Read More