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English definition of “media awareness”

media awareness

noun [U]    
COMMUNICATIONS an understanding of the different methods for presenting information in newspapers , on television , on the internet , etc., and of the possible uses and dangers of these methods : Only staff who have received media awareness training are allowed to speak to the press . Some schools teach media awareness in order to show children the difference between advertising and other information .
(Definition of media awareness noun from the Cambridge Business English Dictionary © Cambridge University Press)
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