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English definition of “media awareness”

media awareness

noun [U]
 
 
COMMUNICATIONS an understanding of the different methods for presenting information in newspapers, on television, on the internet, etc., and of the possible uses and dangers of these methods: Only staff who have received media awareness training are allowed to speak to the press. Some schools teach media awareness in order to show children the difference between advertising and other information.
(Definition of media awareness from the Cambridge Business English Dictionary © Cambridge University Press)
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