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English definition of “merchandise”

merchandise

verb [T]
 
 
/ˈmɜːtʃəndaɪz/ MARKETING
to increase sales of goods by making people more aware of them through advertising, special displays or events, etc.: The way in which you merchandise what you have in store in terms of display is pretty important.
to produce and sell products connected with a popular film, event, famous person, etc.: The company's move to license and merchandise its popular TV characters has great potential for growth.
(Definition of merchandise verb from the Cambridge Business English Dictionary © Cambridge University Press)
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