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English definition of “merchandise”

merchandise

verb [T]     /ˈmɜːtʃəndaɪz/ MARKETING
to increase sales of goods by making people more aware of them through advertising , special displays or events , etc.: The way in which you merchandise what you have in store in terms of display is pretty important .
to produce and sell products connected with a popular film , event , famous person , etc.: The company's move to license and merchandise its popular TV characters has great potential for growth .
(Definition of merchandise verb from the Cambridge Business English Dictionary © Cambridge University Press)
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