merchandise

/ˈmɜːtʃəndaɪz/ verb [T] MARKETING

Definition

› to increase sales of goods by making people more aware of them through advertising, special displays or events, etc.: The way in which you merchandise what you have in store in terms of display is pretty important.

› to produce and sell products connected with a popular film, event, famous person, etc.: The company's move to license and merchandise its popular TV characters has great potential for growth.

(Definition of merchandise verb from the Cambridge Business English Dictionary © Cambridge University Press)