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English definition of “merchandise”

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merchandise

verb [T]
 
 
/ˈmɜːtʃəndaɪz/ MARKETING
to increase sales of goods by making people more aware of them through advertising, special displays or events, etc.: The way in which you merchandise what you have in store in terms of display is pretty important.
to produce and sell products connected with a popular film, event, famous person, etc.: The company's move to license and merchandise its popular TV characters has great potential for growth.
Translations of “merchandise”
in Chinese (Traditional) 推銷,促銷…
in Chinese (Simplified) 推销,促销…
(Definition of merchandise verb from the Cambridge Business English Dictionary © Cambridge University Press)
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