micromarketing
/ˈmaɪkrəʊˌmɑːkɪtɪŋ/ noun [U] COMMERCE, MARKETINGDefinition
› the activity of marketing products or services directly to particular groups of people based on information that has been collected about them: Micromarketing allows retailers to stand out in an increasingly crowded marketplace. → Compare niche marketing
(Definition of micromarketing noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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