middle-market - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “middle-market”

middle-market

adjective [before noun]
 
 
( also mid-market)
COMMERCE used to describe a product or service that is neither very cheap nor very expensive when compared to other products or services of the same type: The middle-market retail group has been blamed for failing to modernize its stores to meet customer needs.
WORKPLACE used to describe companies that are neither very big nor very small: The new rules have hit middle-market companies of between 20 and 499 employees.
COMMERCE used to describe people who usually buy things that are neither very cheap nor very expensive: middle-market consumer/customer The company's success is a result of its simple strategy of selling good-quality clothes and homewares to a strictly middle-market consumer.
(Definition of middle-market from the Cambridge Business English Dictionary © Cambridge University Press)
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