mix noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “mix”

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mix

noun
 
 
/mɪks/
[C] a combination of different things or people: a mix of sth The board will continue to have the right mix of skills and experience to drive the company forward. The new property developments feature a mix of retail and residential uses. The money is invested in a diversified portfolio, a mix of real estate, stocks, and bonds. We use various fuel mixes to power our generating plants.
[S] a situation which consists of several different things or people: in/into the mix But even if Internet ads are creeping into the mix, television is still their most important marketing medium.
[C or U] something that is sold in the form of a powder and to which a liquid, such as water, can be added later: cake/cement mix The company chops and sells the nylon fabric to other firms that turn it into new carpet, cement mix, or sewer pipes.
→  See also advertising mix , asset mix , business mix , investment mix , the marketing mix , merchandise mix , portfolio mix , product mix , sales mix
(Definition of mix noun from the Cambridge Business English Dictionary © Cambridge University Press)
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