natural Meaning in Cambridge Business English Dictionary
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Meaning of "natural" - Business English Dictionary

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natural

adjective
 
 
/ˈnætʃərəl/
as found in nature, and not involving anything made or done by people: natural flavourings/foods/ingredients Over 50% of all cosmetics products in the Chinese market are advertised as consisting of natural ingredients. They are implementing a major economic recovery programme after the country's worst-ever natural disaster.
normal or expected: Having seen the value of their shares collapse, it was only natural for shareholders to complain. For the customer, the natural choice is a repayment mortgage, not an endowment.
used to describe an ability or a characteristic that someone was born with: He was a natural leader.
(Definition of natural from the Cambridge Business English Dictionary © Cambridge University Press)
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