niche - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “niche”

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niche

noun [C]
 
 
/niːʃ/ US   /nɪtʃ/
MARKETING, COMMERCE an opportunity for a business to offer a product or service that is not offered by other businesses: a niche in sth There is a niche in the market for this kind of product.create/carve a niche The company has carved a niche for itself in the watch-making business.look for/find a niche They found a niche by selling their line of leather goods through small boutiques that could offer personalized service. exploit/expand a niche
HR a job or position that is suitable for a particular type of person: High-quality web development has generated lots of new niche roles in organizations. a niche job/position
→  See also market niche
(Definition of niche from the Cambridge Business English Dictionary © Cambridge University Press)
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