niche

/niːʃ/

/nɪtʃ/ noun [C]

Definition

› MARKETING, COMMERCE an opportunity for a business to offer a product or service that is not offered by other businesses: a niche in sth There is a niche in the market for this kind of product.create/carve a niche The company has carved a niche for itself in the watch-making business.look for/find a niche They found a niche by selling their line of leather goods through small boutiques that could offer personalized service. exploit/expand a niche

› HR a job or position that is suitable for a particular type of person: High-quality web development has generated lots of new niche roles in organizations. a niche job/position

→ See also market niche

(Definition of niche noun from the Cambridge Business English Dictionary © Cambridge University Press)

Focus on the pronunciation of niche