niche market - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “niche market”

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niche market

noun [C]
 
 
MARKETING, COMMERCE
a small group of people who buy a particular product that most people do not buy, especially a good quality product that makes a lot of profit: Our niche market is the Asian community. The company make luxury cars for a small but significant niche market.
(Definition of niche market from the Cambridge Business English Dictionary © Cambridge University Press)
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