Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “niche market”

See all translations

niche market

noun [C]
 
 
MARKETING, COMMERCE
a small group of people who buy a particular product that most people do not buy, especially a good quality product that makes a lot of profit: Our niche market is the Asian community. The company make luxury cars for a small but significant niche market.
(Definition of niche market from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of niche market?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “niche market”

Definitions of “niche market” in other dictionaries

Word of the Day

baby

a very young child, especially one that has not yet begun to walk or talk

Word of the Day

The way we move (Verbs for walking and running)

by Kate Woodford,
March 25, 2015
​​​ This week we’re looking at interesting ways to describe the way that people move. Most of the verbs that we’ll be considering describe how fast or slow people move. Others describe the attitude or state of mind of the person walking or running. Some describe both. Starting with verbs for walking slowly,

Read More 

stackin’ p

March 30, 2015
idiom slang earning a lot of money ‘That’s a very generous present.”Yeah, well, she’s stackin’ p, innit?’

Read More