niche marketer - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “niche marketer”

niche marketer

noun [C]
 
 
MARKETING, COMMERCE
someone who sells products or services to a niche market: The approach adopted by the online niche marketer to target his or her market is very focussed.
(Definition of niche marketer from the Cambridge Business English Dictionary © Cambridge University Press)
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