Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “niche marketing”

niche marketing

noun [U]
 
 
MARKETING, COMMERCE
the activity of selling products or services to a niche market: Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing areas. a niche marketing campaign
(Definition of niche marketing from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of niche marketing?
Add Cambridge dictionaries to your browser to your website

Word of the Day

hoppy

like hops (= dried fruit used to make beer)

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More