niche marketing - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “niche marketing”

niche marketing

noun [U]
 
 
MARKETING, COMMERCE
the activity of selling products or services to a niche market: Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing areas. a niche marketing campaign
(Definition of niche marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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