Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “nicher”

nicher

noun [C]
 
 
/ˈniːʃər/ (also nichist) informal MARKETING, COMMERCE
a business that offers a product or service that is not offered by other businesses: This is a classic example of a small company that has successfully used nicher strategies.
(Definition of nicher from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of nicher?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “nicher”

Word of the Day

nip

to press something quickly and quite hard between two objects, especially sharp objects such as teeth or nails

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More