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English definition of “Nielsen™ rating”

Nielsen™ rating

noun     (also Nielsen®) trademark MARKETING, COMMUNICATIONS
a system that measures the number and type of people who watch particular television programmes . The information is used for developing future programmes and by companies that advertise on television : The Nielsen Rating system is used to determine how many viewers are watching a particular show.
(Definition of Nielsen™ rating noun from the Cambridge Business English Dictionary © Cambridge University Press)
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