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English definition of “on-message”

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on-message

adverb
 
 
POLITICS
someone who is on-message says things in public that show they agree with the ideas and decisions of their political party, the government, etc.: be/keep/stay on-message The Labour leader urged MPs to stay on-message throughout the election campaign.
→  See also off-message
(Definition of on-message adverb from the Cambridge Business English Dictionary © Cambridge University Press)
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