Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

  

English definition of “opinion leader”

opinion leader

noun [C]     (also opinion former)
MARKETING a person whose opinions about something such as a product or issue have a big influence on the opinions of others : Computer repair technicians are often opinion leaders .
(Definition of opinion leader noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of opinion leader

Word of the Day

familiarity

a good knowledge of something, or the fact that you know it so well

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More