orientation - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “orientation”

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orientation

noun [C or U]
 
 
/ˌɔːrienˈteɪʃən/
the type of interests, activities, or aims that an organization, business, or project has, or the act of giving attention to a particular thing: The development of a consistent culture of customer orientation throughout the organization is crucial for survival. The company has adopted a new eco-friendly orientation.orientation to/towards sth He stressed the company's orientation towards the needs of the market.
HR the particular beliefs, opinions, or ways of behaving that a person has: The Act requires that people should be employed without regard to their political or sexual orientation.
HR training or preparation for a new job or activity: The job starts tomorrow with a full week of orientation. You will be given an orientation before your project starts.
→  See also marketing orientation , market orientation , product orientation , sales orientation
(Definition of orientation from the Cambridge Business English Dictionary © Cambridge University Press)
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