Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “orientation”

orientation

noun [C or U]
 
 
/ˌɔːrienˈteɪʃən/
the type of interests, activities, or aims that an organization, business, or project has, or the act of giving attention to a particular thing: The development of a consistent culture of customer orientation throughout the organization is crucial for survival. The company has adopted a new eco-friendly orientation.orientation to/towards sth He stressed the company's orientation towards the needs of the market.
HR the particular beliefs, opinions, or ways of behaving that a person has: The Act requires that people should be employed without regard to their political or sexual orientation.
HR training or preparation for a new job or activity: The job starts tomorrow with a full week of orientation. You will be given an orientation before your project starts.
→ See also marketing orientation, market orientation, product orientation, sales orientation
(Definition of orientation from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of orientation?
Add Cambridge dictionaries to your browser to your website

Definitions of “orientation” in other dictionaries

Word of the Day

fairy

an imaginary creature with magic powers, usually represented as a very small person with wings

Word of the Day

What’s that lovely smell?

by Kate Woodford​,
October 29, 2014
As adult humans, we can distinguish about 10,000 different smells. It’s no wonder, then, that we have so many words and expressions to describe them. This week we’re taking a look at those smell words – words that describe good smells and words that describe bad smells. Most smell words are either

Read More 

high-frequency trading noun

October 27, 2014
a type of stock market trading that uses very complex technology to trade extremely quickly, often making tiny profits which nevertheless add up to substantial sums Lewis’s book, Flash Boys, is driving a huge amount of attention toward the topic of high frequency trading, and it has rekindled some of

Read More