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English definition of “orientation”

orientation

noun [C or U]     /ˌɔːrienˈteɪʃən/
the type of interests , activities , or aims that an organization , business , or project has, or the act of giving attention to a particular thing: The development of a consistent culture of customer orientation throughout the organization is crucial for survival . The company has adopted a new eco-friendly orientation.orientation to/towards sth He stressed the company's orientation towards the needs of the market .
HR the particular beliefs , opinions , or ways of behaving that a person has: The Act requires that people should be employed without regard to their political or sexual orientation.
HR training or preparation for a new job or activity : The job starts tomorrow with a full week of orientation. You will be given an orientation before your project starts .
→ See also marketing orientation, market orientation, product orientation, sales orientation
(Definition of orientation noun from the Cambridge Business English Dictionary © Cambridge University Press)
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