orientation Meaning in Cambridge Business English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of "orientation" - Business English Dictionary

See all translations

orientation

noun [C or U]
 
 
/ˌɔːrienˈteɪʃən/
the type of interests, activities, or aims that an organization, business, or project has, or the act of giving attention to a particular thing: The development of a consistent culture of customer orientation throughout the organization is crucial for survival. The company has adopted a new eco-friendly orientation.orientation to/towards sth He stressed the company's orientation towards the needs of the market.
HR the particular beliefs, opinions, or ways of behaving that a person has: The Act requires that people should be employed without regard to their political or sexual orientation.
HR training or preparation for a new job or activity: The job starts tomorrow with a full week of orientation. You will be given an orientation before your project starts.
→  See also marketing orientation , market orientation , product orientation , sales orientation
(Definition of orientation from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of orientation?
Add Cambridge dictionaries to your browser to your website

Definitions of “orientation” in other dictionaries

Word of the Day
meme

an idea, image, video, etc. that is spread very quickly on the internet

Word of the Day

July 4th, Bastille Day, and the language of revolution.
July 4th, Bastille Day, and the language of revolution.
by Liz Walter,
July 01, 2015
With America’s Independence Day on the 4th and France’s Bastille Day on the 14th, July certainly has a revolutionary theme, so this blog looks at words and phrases we use to talk about the dramatic and nation-changing events that these days celebrate. In particular, it focuses on one of the most important

Read More 

burger noun
burger noun
June 29, 2015
a menu on a computer screen comprising three short parallel horizontal lines which the user clicks to see options Definitely use a burger. You could put the settings in the burger menu too. Fix the settings to the bottom of the burger menu and use a vertically scrolling contact list that scrolls behind

Read More