out-of-home advertising - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “out-of-home advertising”

out-of-home advertising

noun [U]
 
 
( also outdoor advertising) US
MARKETING advertising that people see or hear when they are outside their homes, for example, on buildings or public transport: Creatives for out-of-home advertising have to take into account that the viewer is moving most of the time.
(Definition of out-of-home advertising from the Cambridge Business English Dictionary © Cambridge University Press)
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