oversell - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “oversell”

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oversell

verb [I or T]
 
 
/ˌəʊvəˈsel/ (oversold, oversold)
MARKETING to sell more of something than is available: Airlines oversell on the assumption that some passengers won't turn up. →  Compare undersell
MARKETING to make an idea, product, opportunity, etc. seem better than it is: Be honest about the technology; do not oversell its potential. If you oversell, you may actually lose sales. →  Compare undersell
FINANCE, STOCK MARKET to cause the prices of financial markets, shares, etc. to fall too far in relation to their real value: But at $41.75 - almost 30% off its 52-week high - this stock has been oversold. →  See also oversold
Translations of “oversell”
in Chinese (Traditional) 銷售過多, 空頭銷售…
in Chinese (Simplified) 销售过多, 空头销售…
(Definition of oversell from the Cambridge Business English Dictionary © Cambridge University Press)
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