own-brand
adjective [before noun] UK (US store brand)Definition
› MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: own-brand products/goods The gradual evolution of quality own-brand products from Europe's big store groups has changed the way consumers think about shopping.
own brand noun [C] (US store brand) › Supermarket own brands are almost invariably cheaper than branded goods. → See also own-label(Definition of own-brand adjective from the Cambridge Business English Dictionary
© Cambridge University Press)
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