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English definition of “own-brand”

own-brand

adjective [before noun]
 
 
UK ( US store brand)
MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: own-brand products/goods The gradual evolution of quality own-brand products from Europe's big store groups has changed the way consumers think about shopping.
own brand noun [C] ( US store brand) →  See also own-label
(Definition of own-brand from the Cambridge Business English Dictionary © Cambridge University Press)
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