Focus on the pronunciation of own-label
English definition of “own-label”
adjective [before noun]
› MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: Invergordon supplies the supermarket chains with own-label brands of whisky. own label noun [C] › Own labels are generally 10 to 20% cheaper than equivalent brands.