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English definition of “own-label”

own-label

adjective [before noun]
 
 
MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: Invergordon supplies the supermarket chains with own-label brands of whisky.
own label noun [C]
(Definition of own-label from the Cambridge Business English Dictionary © Cambridge University Press)
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