own-label

Definition

› MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: Invergordon supplies the supermarket chains with own-label brands of whisky.

own label noun [C] › Own labels are generally 10 to 20% cheaper than equivalent brands.

(Definition of own-label adjective from the Cambridge Business English Dictionary © Cambridge University Press)

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owe verb
owing adjective
own adjective
own verb
own-brand adjective
own-label adjective
-owned suffix
owner noun
owner of record noun
owner's risk noun
owner-occupied adjective

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own-label, at private-label adjective

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