package
/ˈpækɪdʒ/ verb [T]Definition
› COMMERCE to wrap goods or put them into containers to be sold or sent somewhere: All orders received before 3pm are packaged and shipped the same day. Small items have to be individually packaged to ensure safe delivery to the customer.
› COMMERCE to put different goods and services together to sell as a set: package sth with sth The album is packaged with an informative booklet.
› informal MARKETING to describe or show someone or something in a way that aims to make them seem more attractive: The facts are neatly packaged by our PR team before they go out to the public.package yourself as sth They spent millions on packaging themselves as a responsible, caring company.package yourself for sth There are books that advise you on how to package yourself for a top job.
› FINANCE, STOCK MARKET to buy loans from other financial organizations and sell them as bonds. Investors receive their profits from the regular payments made towards the original loans: Citibank took a major role in the business of packaging loan receivables and selling them as securities.
› BANKING, FINANCE to help a business apply for a loan by using special market knowledge to provide the right information and to contact the lenders that are most likely to provide the money: Costs for their packaging service vary depending on the complexity of the loan being packaged.
(Definition of package verb from the Cambridge Business English Dictionary
© Cambridge University Press)
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