packaging

/ˈpækɪdʒɪŋ/ noun [U]

Definition

› COMMERCE material used for wrapping or covering goods to protect them: the challenge of recycling plastic packaging Unwanted items should be returned in their original packaging.

› COMMERCE the process of putting products into containers so that they can be sold or sent somewhere: The price includes packaging and transport.

› (also product packaging) COMMERCE the process of putting together information, products, or services to be sold as a set: We specialize in the packaging of services, with the aim of selling more to each individual customer. Newspapers are finding that flexible content packaging is essential in a globalized market.

› MARKETING the process of showing or describing something or someone in a way that makes it or them seem more attractive: Her success as a media personality is simply the result of clever packaging. They objected to the packaging of cost-cutting measures as "structural improvements".

(Definition of packaging noun from the Cambridge Business English Dictionary © Cambridge University Press)

Focus on the pronunciation of packaging