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English definition of “packaging”

packaging

noun [U]
 
 
/ˈpækɪdʒɪŋ/
COMMERCE material used for wrapping or covering goods to protect them: the challenge of recycling plastic packaging Unwanted items should be returned in their original packaging.
COMMERCE the process of putting products into containers so that they can be sold or sent somewhere: The price includes packaging and transport.
(also product packaging) COMMERCE the process of putting together information, products, or services to be sold as a set: We specialize in the packaging of services, with the aim of selling more to each individual customer. Newspapers are finding that flexible content packaging is essential in a globalized market.
MARKETING the process of showing or describing something or someone in a way that makes it or them seem more attractive: Her success as a media personality is simply the result of clever packaging. They objected to the packaging of cost-cutting measures as "structural improvements".
(Definition of packaging from the Cambridge Business English Dictionary © Cambridge University Press)
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