packshot - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “packshot”

packshot

noun [C] ( also pack shot)
 
 
/ˈpækʃɒt/ MARKETING
a photograph or short piece of film showing a product and its package in a way that can be used to advertise the product: The loading screen gives you a clear packshot of the new phone with some key selling features. Her company did some pack-shot photography for us.
(Definition of packshot from the Cambridge Business English Dictionary © Cambridge University Press)
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