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English definition of “patronize”


verb [T] (UK also patronise)     /ˈpætrənaɪz/ US   /ˈpeɪtrənaɪz/
formal to be a regular customer of a shop , restaurant , hotel , etc.: Special offer coupons can be effective in motivating shoppers to patronize certain establishments .
to speak to or behave towards someone as if they are stupid or not important : Additional research has found that 70% of people feel patronised by advertising .
to support an activity or a public organization , especially by giving money : For sale are objects d'art inspired and patronized by China's emperors for 4,000 years .
(Definition of patronize verb from the Cambridge Business English Dictionary © Cambridge University Press)
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