patronize - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “patronize”

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patronize

verb [T] ( UK also patronise)
 
 
/ˈpætrənaɪz/ US   /ˈpeɪtrənaɪz/
formal to be a regular customer of a shop, restaurant, hotel, etc.: Special offer coupons can be effective in motivating shoppers to patronize certain establishments.
to speak to or behave towards someone as if they are stupid or not important: Additional research has found that 70% of people feel patronised by advertising.
to support an activity or a public organization, especially by giving money: For sale are objects d'art inspired and patronized by China's emperors for 4,000 years.
(Definition of patronize from the Cambridge Business English Dictionary © Cambridge University Press)
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