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English definition of “penetration”


noun [U]
/ˌpenɪˈtreɪʃən/ MARKETING, COMMERCE
a level of sales, or of increase in sales, of a product or service in a particular area: broadband/internet/mobile-phone penetration Broadband penetration is set to soar in Eastern European markets.
(Definition of penetration from the Cambridge Business English Dictionary © Cambridge University Press)
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