perception - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “perception”

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perception

noun [C or U]
 
 
/pəˈsepʃən/
the way that someone thinks and feels about a company, product, service, etc.: Although our handling of complaints has improved greatly, it continues to be a significant problem in terms of public perception. A strong brand has a big impact on product perception. Sometimes the experience of going through the course changes people's perceptions about entrepreneurship.
(Definition of perception from the Cambridge Business English Dictionary © Cambridge University Press)
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