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English definition of “personality”


noun     /ˌpɜːsənˈæləti/ (personalities)
[C or U] HR the type of person you are, which is shown by the way you behave , feel , and think : He has a dynamic personality, makes excellent decisions , and is a true leader . The real issue is about personality clashes with management .
[U] LAW the quality an organization has when it is seen as being legally separate from its owners : In England and Wales , a partnership does not have separate legal personality.
[C or U] MARKETING the set of qualities that make a product interesting , attractive , etc.: A corporate personality can become a tangible asset . Product personality is determined by how a product looks and how it is perceived
→ See also brand personality
(Definition of personality noun from the Cambridge Business English Dictionary © Cambridge University Press)
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