personality

/ˌpɜːsənˈæləti/ noun (personalities)

Definition

› [C or U] HR the type of person you are, which is shown by the way you behave, feel, and think: He has a dynamic personality, makes excellent decisions, and is a true leader. The real issue is about personality clashes with management.

› [U] LAW the quality an organization has when it is seen as being legally separate from its owners: In England and Wales, a partnership does not have separate legal personality.

› [C or U] MARKETING the set of qualities that make a product interesting, attractive, etc.: A corporate personality can become a tangible asset. Product personality is determined by how a product looks and how it is perceived

→ See also brand personality

(Definition of personality noun from the Cambridge Business English Dictionary © Cambridge University Press)

Focus on the pronunciation of personality