personalization
(UK also personalisation) /ˌpɜːsənəlaɪˈzeɪʃən/
/ˌpɜrsənələˈzeɪʃən/ noun [U] Definition
› the process of making something suitable for the needs of a particular person : Some of the newest internet businesses offer a higher level of personalization than in the past.
(Definition of personalization noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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