PEST analysis
noun [C or U] (also STEP analysis)Definition
› FINANCE, ECONOMICS, MANAGEMENT abbreviation for Political, Economic, Social, and Technological analysis: a management method that examines the effect that events or influences from outside may have on the performance of a company or organization: A PEST analysis is concerned with the economic influences on a business. → Compare PESTLE analysis
(Definition of PEST analysis noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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