pester power - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “pester power”

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pester power

noun [U]
 
 
informal MARKETING
the ability of children to make their parents buy something, by asking for it many times until they get it: Advertisers know how powerful pester power can be.
Translations of “pester power”
in Chinese (Traditional) 纏功(兒童嚷著要父母親購買東西的能力)…
in Chinese (Simplified) 儿童消费力(儿童吵着父母亲购买东西的能力)…
(Definition of pester power from the Cambridge Business English Dictionary © Cambridge University Press)
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