pitch

/pɪtʃ/ noun [C] MARKETING

Definition

› the words or speech someone, especially a salesperson, uses to persuade someone to buy, do, or use something: Investors liked the pitch and agreed to back the start-up company.make a pitch for sth A special team was sent to make a pitch for the new car plant to be built in Germany.

→ See also elevator pitch, sales pitch

(Definition of pitch noun from the Cambridge Business English Dictionary © Cambridge University Press)

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