pitch
/pɪtʃ/ verbDefinition
› [T] COMMERCE, to set a price at a particular level: Shares were eventually pitched at 100p when they began trading at the beginning of June. The video game didn't succeed because prices were pitched too high.
› [T] to plan or design something in a way that will attract a particular group of people: pitch sth at sb The issue was pitched at investors hoping to gain exposure to smaller companies in the US.
› [I or T] COMMERCE, MARKETING to try to persuade someone to buy your products or services or choose you to do some work for them: pitch for sth The agency had already pitched for the bank's $5 million advertising account on two previous occasions. She was given 15 minutes to pitch her idea for a new project.
(Definition of pitch verb from the Cambridge Business English Dictionary
© Cambridge University Press)
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