plug noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “plug”

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plug

noun [C]
 
 
/plʌɡ/
informal MARKETING a way of advertising a product, event, etc. by talking about it or praising it, especially on radio or television: put in a plug for sth He put in a plug for the company's Casino Night fundraiser.give a plug to sth I'd like to give a little plug to a movie that we have that's coming out pretty soon.
pull the plug (on sth) to bring a business project, plan, etc. to an end, especially by taking away financial support: We lost all the shares when the company's bankers pulled the plug in February 2011. Plans to sell its property division collapsed yesterday after the private equity group pulled the plug on a $50m management buyout.
(Definition of plug noun from the Cambridge Business English Dictionary © Cambridge University Press)
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