point of purchase

noun [C, usually singular] (plural points of purchase) (abbreviation POP)

Definition

› COMMERCE, MARKETING a place such as a store where a product is bought: Offer as much information as possible to the customer at the point of purchase.

(Definition of point of purchase noun from the Cambridge Business English Dictionary © Cambridge University Press)

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point noun
point of action noun
point of law noun
point of no return noun
point of order noun
point of purchase noun
point of sale noun
point of use noun
point of view noun
point sth out
point sth up

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Business
Clothes
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Finance
Light and colour
Personal care

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