The most popular online dictionary and thesaurus for learners of English
Porter's generic strategies
noun [plural] Definition
› MANAGEMENT, MARKETING the theory, developed by Michael Porter, that a business can get an advantage over other similar businesses in three ways, by cost leadership (= being a low-cost producer), by differentiation (= offering products that are different and that have added value in relation to quality), or by focus (= selling to a part of a market with particular needs)
(Definition of Porter's generic strategies noun from the Cambridge Business English Dictionary © Cambridge University Press)
Browse the Thesaurus
Our dictionaries
Browse the Dictionary
Word of the Day
Blog
New Words
Find words and meanings that have just started to be used in English, and let us know what you think of them.
